Archive for 2009

Electronic Merchant Systems Selects SparkBase

Monday, December 14th, 2009

CLEVELAND – December 14, 2009 – SparkBase (www.sparkbase.com), the industry leader in private-label stored value processing, announces that Electronic Merchant Systems, the premier Cleveland, OH based Independent Sales Organization (ISO), has selected SparkBase as the network to power their Altus Premier product.

In announcing the relationship, Douglas Hardman, SparkBase CEO states, “EMS has always been a very progressive company with their merchant offerings. They realize the importance of a properly executed Gift and Loyalty solution to merchants as a way to boost sales in a down economy. We are able to provide them with functionality beyond what the other networks offer, and work with them closely to ensure that the launch is successful. Having them as a partner in our back yard is very exciting to us.”

Dan Neistadt, President and CEO of Electronic Merchant Systems, says of the relationship, “We are very pleased to add SparkBase to our extensive repertoire of value added products. Doug and his team of professionals are committed to providing world class products and client support to the ISO industry today, and just as important, are willing to evolve product capability and delivery to meet ever changing technology enhancements at the point of purchase.”
The SparkBase network is sold exclusively through financial services resellers, and marketing agencies to offer merchants sophisticated gift and loyalty offerings with advanced features including text message and email marketing. Electronic Merchant Systems will begin offering their new Gift and Loyalty programs on the SparkBase network immediately.

About SparkBase
SparkBase reinvented the stored-value industry in 2004 as the first truly independent gift and loyalty processing network. Today, SparkBase continues to lead in innovation with its proprietary gateway, using patent pending technologies developed in house at their headquarters in Cleveland, OH. For more information, visit sparkbase.com

About Electronic Merchant Systems
Electronic Merchant Systems (EMS) was founded in 1987, and has grown to become a leading provider of merchant processing services and electronic transactions. EMS continues to drive the payment processing industry through a vast array of customized services and innovative products. The company processes and safeguards many types of electronic payment transactions including all major credit cards, debit cards, stored-value, electronic check services, eCommerce and more. The company operates in over 100 U.S. cities and is headquartered in Cleveland, Ohio. www.emscorporate.com

SparkBase Offices featured on OfficeSnapshots.com

Tuesday, December 8th, 2009

SparkBase offices were featured today on OfficeSnapShots.com.

Office Snapshots catalogs and reviews the coolest places in the world to work. SparkBase is excited to have them feature our corporate headquarters.

http://www.officesnapshots.com/2009/12/07/sparkbase-office/

Stephen Searer also asked SparkBase CEO Douglas Hardman to answer several questions about the process he and Geoff Hardman used when designing the offices.

http://www.officesnapshots.com/2009/12/08/interview-douglas-hardman-ceo-of-sparkbase/

SparkBase Welcomes Christine Primisch

Monday, September 21st, 2009

Strong Demand Prompts Expansion of Client Services Team

CLEVELAND – September 21, 2009 – SparkBase (www.sparkbase.com), a rapidly growing processor of customized stored-value programs, today announced that is has expanded its client services team with the appointment of Christine Primisch as Client Services Manager.

Christine joins the SparkBase team after 5 years with Restaurants-America, where she was General Manager at two locations, project manager for new store openings and a Manager Trainer. As a Manager Trainer, Christine assisted in restructuring the training program for new team members as well as mentoring managers after training was completed.

“Christine brings an impressive skill set to the company,” said Douglas Hardman, SparkBase’s CEO. “As we add larger clients, we’re finding that ongoing training and support is as important as the continual technology improvements that are the cornerstone of our company.”

Christine’s locations were two of the top performing in the company, boasting more than 25% annual sales increases year over year, due in part, to her successful implementation and marketing of the loyalty program at both locations.

“We needed someone that not only understood the technology, but also what the merchants were looking for in a gift & loyalty program,” said Mr. Hardman. “Christine can show our clients how stored value programs are used in the field, and offer suggestions about how they can better attract new business with well-executed programs. It’s a win-win for everyone.”

About SparkBase
Since 2004, SparkBase is the technology leader for the processing of private label gift and loyalty programs. Headquartered in Cleveland, OH, SparkBase processes millions of transactions annually for merchants in five countries. SparkBase uniquely offers its client the ability to private label stored-value programs on a state of the art network, without involving a middleman. SparkBase’s innovative business model and robust network have contributed to its annual growth of 150% for the past two years, an amount that will be exceeded in 2009. For more information, please visit sparkbase.com.

Merchant Data Systems Selects SparkBase

Tuesday, September 8th, 2009

Cleveland, OH, September 08, 2009 — SparkBase (www.sparkbase.com), the industry leader in private label stored value processing, announces that Merchant Data Systems, the premier Miami, FL based Independent Sales Organization (ISO), has selected SparkBase as its Gift and Loyalty network provider. In announcing the relationship, Douglas Hardman, SparkBase CEO states, “We are very pleased to have been selected by Merchant Data Systems to be their Gift and Loyalty provider. Merchant Data Systems is a forward-thinking company with a highly experienced management team. We are excited about working with them to power a first-class stored-value offering for their growing merchant base.”

Drew Freeman, President of Merchant Data Systems, says of the relationship, “Merchant Data Systems did an exhaustive search before selecting SparkBase as our Gift and Loyalty network. We were very impressed with SparkBase’s technology and leading-edge functionality, along with the company’s philosophy of allowing us to brand the offering, assemble customized products in-house and retain the direct relationship with our merchants. We are very excited about leveraging this partnership into a strong program that will benefit both our sales agents and our merchants, helping us to continue to grow our company.”

The SparkBase network allows its resellers to offer merchants, or groups of merchants, sophisticated gift and loyalty offerings with advanced features including text message and email marketing. Merchant Data Systems will begin offering their new Gift and Loyalty programs on the SparkBase network beginning in September 2009.

About SparkBase
Since 2004, SparkBase is the technology leader for the processing of private label gift and loyalty programs. Headquartered in Cleveland, OH, SparkBase processes millions of transactions annually for merchants in five countries. SparkBase uniquely offers its client the ability to private label stored-value programs on a state of the art network, without involving a middleman. SparkBase’s innovative business model and robust network have contributed to its annual growth of 150% for the past two years, an amount that will be exceeded in 2009. For more information, please visit sparkbase.com.

About Merchant Data Systems
Merchant Data Systems was founded in 1997 and offers ISO/MSP programs, Credit Card Processing, Debit Card Processing, Automated Account Settlement, Check Guarantee, Check Conversion, Electronic Benefits Transfer, Equipment Sales & Leasing, 24/7 Customer Service and Technical Help Desk, Cash Advances, Gift Card and PCI Compliance solutions. Merchant Data Systems focuses on the needs of the merchant community including the acquisition of residuals and merchant portfolios.

Merchant Data Systems is located in Miami Beach, Florida.

SparkBase Company Profile listed on GreenSheet.com

Friday, July 31st, 2009

GreenSheet listed SparkBase in their “Company Profile” section today. For the full article, visit GreenSheet.com

SparkBase Featured in "Prepaid in Brief" – Section of The Green Sheet

Monday, May 11th, 2009

http://greensheet.com/gs_online.php?issue_number=090501&story_id=1335

SparkBase has Class A-certified its gift and loyalty card processing application on Hypercom Corp.’s Optimum M4230 mobile payment terminal for the retail and restaurant markets. The certification reportedly enables gift, loyalty and community rewards transactions on the Optimum M4230 to be conducted from virtually anywhere on the SparkBase Network. Additionally, SparkBase released version 3.0 of its private-label network. New functionality includes a redesigned user interface, enhanced simple message service text messaging and e-mail marketing, and an online card designer. An enhanced suite of application programming interface tools is also part of the upgrade.

SparkBase 3.0 featured in "New Products" section of The Green Sheet.

Tuesday, April 28th, 2009

http://www.greensheet.com/gs_online.php?story_id=1321

Gift card network at your service

T he gift card network run by stored-value provider Sparkbase is an online platform served on a platter – a moldable tool for ISOs marketing loyalty programs.

“That’s really the secret sauce of Sparkbase … everything we do, none of it is branded as Sparkbase,” said Doug Hardman, Chief Executive Officer at Sparkbase.

“We basically give the tool to the ISO and let the ISO deal with their customers however they want to do it.”

At the center of the Sparkbase network is http://www.getyourbalance.com, where customers check balances on gift cards much like one would check an account balance through an online banking Web site.

Hardman said GetYourBalance.com was founded in 2005, but Sparkbase’s network has more recently been updated to integrate its other features through the same application programming interface (API).

Sparkbase 3.0

New features include the ability for an ISO to brand a slice of Sparkbase’s stored-value network – and the gift cards that are made on it – with its own logo, and to incorporate text messaging into its gift card programs.

“We’ve redesigned our API so it’s even easier for ISOs and financial institutions to integrate directly into our gift and loyalty network,” Hardman said.

“We give them a tool kit and they can plug directly into it so that they’re looking at real-time information without having to go into our network … this plugs into whatever it is they’re using.”

Texting tool

Sparkbase’s text messaging service can be used as both a means of payment and a marketing vehicle, according to Hardman.

He said merchants who operate through the network can provide balances, and even conduct loyalty card transactions through customers’ cell phones when they don’t have their cards, by texting a code to the customer’s phone.

“We’re using a virtual gift card as our new SMS [simple message service] functionality where, if you don’t have your card with you, you would text a certain short code and it’ll text you back something,” Hardman noted.

Marketing edge

On the marketing end, Hardman said merchants can use the Web portals run by the ISOs under which they operate to obtain customer data for advertising.

“[A merchant] can send text messages if he wants, he can send e-mail blasts to [customers] if he wants, he can market to them in whatever fashion that the ISO is letting them see their data,” Hardman said, adding that customers who register for loyalty card services have the option of shielding themselves from advertisements.

Meanwhile, ISOs themselves have a marketing edge in attracting merchants.

They have the ability to brand their online gift card networks within a “Web interface that’s a whole lot slicker than anyone else’s in the industry right now,” Hardman said. “We have one of the most established stored-value networks in the industry, and we continue to push the technology forward,” he added.

“Our whole business model is let the ISO do what they do best, and we’ll do what we do best.

“What makes Sparkbase [dramatically] different from everybody else is we don’t retain any ownership over any of the clients or any of the data.

“It’s all free for them to access at any time so we’re not restricting anything ever for them. This is just their branding when an ISO plugs into the Sparkbase network.”

Sparkbase
216-867-0877
www.sparkbase.com

SparkBase Certifies Gift & Loyalty Processing on Hypercom Optimum M4230

Monday, April 20th, 2009

SCOTTSDALE, Ariz., Apr 20, 2009 – Hypercom Corporation (NYSE: HYC) and SparkBase today announced that SparkBase has Class A-certified its Gift and Loyalty processing application on Hypercom’s Optimum M4230 mobile payment terminal for the retail and restaurant markets. The high-performance, PCI-PED-approved terminal features long-range GPRS with dial back-up, the industry’s top security certification, 32-bit multi-application processing for maximum transaction speed and 24MB memory that is two to three times larger than similar products to accommodate value-added applications such as the SparkBase ISO Brandable gift and loyalty software.

“The Optimum M4230 terminal is truly in a class by itself,” said Doug Hardman, CEO, SparkBase. “We always try to make sure our ISOs have the latest and greatest terminals to private label to their merchants, but the wireless market is very under served. This terminal has the feature set they have been asking for, and a price point that merchants are comfortable with.”

The certification enables gift, loyalty, and community rewards transactions on the Optimum M4230 to be conducted from virtually anywhere on the SparkBase Network.

“The M4230 is our lead mobile product in the US and SparkBase’s Class A certification strengthens our ability to gain market share in the burgeoning mobile sector,” said Bernie Frey, Vice President, North American Sales, Hypercom Corporation.  “Mobile terminals previously sold in North America for the most part have been less than effective.  With the M4230, we bring merchants a sensible and reliable product that they can use with complete confidence to grow their business.”

For additional information on Hypercom’s Optimum M4200 mobile platform, please visit: http://www.hypercom.com/products/mobile.asp.

About SparkBase (www.sparkbase.com)
Since 2004, SparkBase has been the technology leader for the processing of private label gift and loyalty programs.  Headquartered in Cleveland, OH, SparkBase processes millions of transactions annually for merchants in five countries. SparkBase uniquely offers its clients the ability to private label stored-value programs on a state of the art network, without involving a middleman. SparkBase’s innovative business model and robust network have contributed to its growth of more than 150% annually. For more information, please visit sparkbase.com.

About Hypercom (www.hypercom.com)
Global payment technology leader Hypercom Corporation delivers a full suite of high security, end-to-end electronic payment products and services. The Company’s solutions address the high security electronic transaction needs of banks and other financial institutions, processors, large scale retailers, smaller merchants, quick service restaurants, and users in the transportation, petroleum, healthcare, prepaid, unattended and many other markets. Hypercom solutions enable businesses in more than 100 countries to securely expand their revenues and profits. With its acquisition of Thales e-Transactions business in 2008, Hypercom became the second largest provider of electronic payment solutions and services in Western Europe, and solidified its position as the third largest provider globally.

SparkBase Announces Version 3.0

Friday, April 17th, 2009

Technology leader releases latest private label gift & loyalty network

CLEVELAND – April 17, 2009 – SparkBase (www.sparkbase.com), the industry leader in private label stored value processing, announces version 3.0 of its software suite. New functionality includes a completely redesigned user interface, enhanced SMS text messaging and email marketing, and an on-line card designer. An enhanced suite of API tools that allow ISOs, POS manufacturers, and resellers to integrate directly with their existing software and CRM solutions are also part of the upgrade.

CEO Douglas Hardman explains, “When we started processing in 2004, we had an interface that was designed by programmers, so it had a lot of features but wasn’t very usable. In early 2006 when we re-designed that interface, we added a lot of great functionality. This time, we spent months with an interface design team to make sure that we have the best user experience in the industry. By expanding our feature set at the same time, we were able to leverage the development cycle by adding great new tools for our ISOs.”

SparkBase will demonstrate this new software, along with other new releases, in booth 654 at the Electronic Transaction Association’s annual meeting in Las Vegas on April 21st – 23rd.

“We are focused on delivering the features our ISOs want as their businesses grow.” Continued Hardman, “Our new framework allows us to hook into several other networks to offer features and additional services that no one else in the industry is even close to deploying. We are looking forward to the next several months when we’ll be announcing some of the great partnerships that we’ve been developing around this technology.”

About SparkBase
Since 2004, SparkBase has been the technology leader for the processing of private label gift and loyalty programs. Headquartered in Cleveland, OH, SparkBase processes millions of transactions annually for merchants in five countries. SparkBase uniquely offers its client the ability to private label stored-value programs on a state of the art network, without involving a middleman. SparkBase’s innovative business model and robust network have contributed to its growth of more than 150% annually. For more information, please visit sparkbase.com.

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SparkBase Featured in "Industry Update" Section of The Green Sheet

Monday, April 13th, 2009

http://greensheet.com/gs_online.php?issue_number=090401&story_id=1275

SparkBase, a customized stored-value programs processor, expanded its sales team. Bennett Kaufman is the company’s new Sales Director and Alan Semel was appointed its National Sales Manager. Kaufman will focus on driving new business growth strategies. Semel brings 20 years of payments industry expertise to SparkBase and will oversee all of the company’s new business efforts.