Technology leader releases latest private label gift & loyalty network
CLEVELAND – April 17, 2009 – SparkBase (www.sparkbase.com), the industry leader in private label stored value processing, announces version 3.0 of its software suite. New functionality includes a completely redesigned user interface, enhanced SMS text messaging and email marketing, and an on-line card designer. An enhanced suite of API tools that allow ISOs, POS manufacturers, and resellers to integrate directly with their existing software and CRM solutions are also part of the upgrade.
CEO Douglas Hardman explains, “When we started processing in 2004, we had an interface that was designed by programmers, so it had a lot of features but wasn’t very usable. In early 2006 when we re-designed that interface, we added a lot of great functionality. This time, we spent months with an interface design team to make sure that we have the best user experience in the industry. By expanding our feature set at the same time, we were able to leverage the development cycle by adding great new tools for our ISOs.”
SparkBase will demonstrate this new software, along with other new releases, in booth 654 at the Electronic Transaction Association’s annual meeting in Las Vegas on April 21st – 23rd.
“We are focused on delivering the features our ISOs want as their businesses grow.” Continued Hardman, “Our new framework allows us to hook into several other networks to offer features and additional services that no one else in the industry is even close to deploying. We are looking forward to the next several months when we’ll be announcing some of the great partnerships that we’ve been developing around this technology.”
About SparkBase – SparkBase entered the stored-value industry in early 2004 as the first truly independent gift and loyalty processing network. SparkBase continues to lead in innovation with its proprietary gateway, using patent pending technologies for processing stored value transactions with traditional cards, and new mobile payments methods. Developed in house at their headquarters in Cleveland, Ohio, SparkBase is a leader in gift and reward processing. For more information, visit sparkbase.com.
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