By Karin Connelly
SparkBase, a leading loyalty program and gift card processor, launched a new way for merchants to reach their customers through smart phones.Paycloud allows customers to sign up for loyalty programs on their phones, eliminating the need for plastic cards and key tags to take advantage of special offers.
“One of the things we heard repeatedly is the cost of cards — it’s expensive — and the time it takes to sign up for a loyalty card,” explains Doug Hardman, SparkBase CEO. “With Paycloud you only need five things: Zip code, email address, first and last name. Then you tap in the merchant’s name and go from there.”
Paycloud is designed to improve customer retention and easily attract new customers. “It’s a really great way for merchants to build up customers,” says Hardman. “Merchants can learn more about customers but also give customer discounts.”
SparkBase already launched Paycloud in Chicago with more than 100 businesses reaching thousands of customers. This week, Paycloud launched in Cleveland with high expectations. “We have 50 to 100 merchants in Cleveland and would like to have 200 by the time we go to Columbus in three weeks,” says Hardman.
The launch of Paycloud only adds to SpakBase’s rapid growth. “We’re going to be hiring like gangbusters in the next six weeks,” says Hardman. SparkBase currently has 36 employees and is interviewing for 30 to 50 open sales reps positions.